Decathalon targets to open 100 new stores in India in coming 5 years, almost ₹933 Crore investment click here to read more:

French sports retailer Decathlon plans to invest ₹933 crore in India over the next five years. This investment aims to expand its retail presence, enhance local manufacturing, and improve its digital platforms.

French sports retailer Decathlon has announced plans to invest €100 million (approximately ₹933 crore) in India over the next five years. This investment will focus on expanding the company's retail presence and manufacturing operations in one of its fastest-growing markets, according to a PTI report.

Decathlon India's CEO, Sankar Chatterjee, is optimistic about the company's growth prospects, predicting that the business will double in size within the next three to five years. The expansion strategy includes increasing the number of stores from the current 90 to 190 over the next five years.

The investment will also be used to enhance Decathlon's digital channels, in line with its omnichannel strategy.

Moreover, Decathlon is set to increase its manufacturing operations in India, aiming to boost local sourcing for both domestic and global operations. Presently, 68% of Decathlon's products sold in India are made locally, and the country contributes 8% to the global product range.

Chatterjee has set a goal to raise domestic manufacturing for Decathlon India to 85% by 2026.

Additionally, the company intends to open 10-15 new stores annually, grow online sales, and augment local sourcing as part of its broader expansion efforts.

Highlighting the significance of the Indian market, Steve Dykes, Decathlon's Global Chief Retail and Countries Officer, stated, "India is a unique and exciting market full of opportunities. We are dedicated to accelerating our initiatives in India to create a societal impact and encourage more Indians to engage in sports."

Dykes also mentioned that Decathlon is looking to expand its impact by exploring new sales channels, including B2B, and sees India playing a more significant role in the company's research and design processes. He noted that over 2 million people worldwide use the Decathlon app for sports activities, underscoring the company's commitment to fostering future talent.